Browsing by Subject "Place marketing"

Now showing items 1-2 of 2

    • Destination marketing : creating memorable tourism experiences 

      Rathee, Rupa; Rajain, Pallavi (Apple Academic Press Inc., 2023)
      "This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers ...

    • Sustainable destination branding and marketing : strategies for tourism development 

      Sharma, Anukrati (editor); Pulido Fernández, Juan Ignacio (editor); Hassan, Azizul (editor) (CABI, 2020)
      "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive ...