Duyệt theo Chủ đề "Online social networks"

Đang hiển thị mục 1-10 trong tổng 10

    • Change the world using social media 

      Signorelli, Paul (Rowman & Littlefield, 2021)
      "This one-stop handbook to leveraging social media to foster collaboration and achieve positive change uses success stories to illustrate how activists produce transformations in their extended communities" Provided by publisher.

    • Facebook marketing for dummies 

      Diamond, Stephanie; Haydon, John (John Wiley & Sons, Inc., 2018)
      If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social ...

    • Influencer marketing for brands : what youtube and Instagram can teach you about the future of digital advertising 

      Levin, Aron (Apress, 2020)
      Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing ...

    • Introduction to social media marketing : a guide for absolute beginners 

      Kelsey, Todd (Apress, 2017)
      Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If ...

    • Mining the social web 

      Russell, Matthew A.; Klassen, Mikhail (O’Reilly Media, Inc., 2019)
      With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social mediaincluding whos connecting with whom, what theyre talking about, and where theyre ...

    • New media and visual communication in social networks 

      Kir, Serpil (IGI Global, 2020)
      "This book examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, ...

    • Social media communication data for recovery : detecting socio-economic activities following a disaster 

      Shibuya, Yuya (Springer, 2020)
      This book explores the possibility of using social media data for detecting socio-economic recovery activities. In the last decade, there have been intensive research activities focusing on social media during and after ...

    • Social media marketing all-in-one for dummies 

      Krasniak, Michelle; Zimmerman, Jan; Ng, Deborah (John Wiley & Sons, Inc., 2021)
      These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or ...

    • Social media measurement and management : entrepreneurial digital analytics 

      Lipschultz, Jeremy Harris (Routledge, 2020)
      This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible ...

    • Strategic social media : from marketing to social change 

      Mahoney, L. Meghan; Tang, Tang (Wiley-Blackwell, 2017)
      This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.