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    • Innovations and social media analytics in a digital society 

      Sousa, Maria José (editor); Marques, Célio Gonçalo (editor) (CRC Press, 2022)
      "The recent trends of digitalization of society is transforming the all the sectors of activity, namely, healthcare, education, tourism, Information technology, and others. Social media analytics are tools that can be used ...
    • Social media measurement and management : entrepreneurial digital analytics 

      Lipschultz, Jeremy Harris (Routledge, 2020)
      This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible ...