Duyệt theo Chủ đề "Motivation research (Marketing)"

Đang hiển thị mục 1-3 trong tổng 3

    • Customer accounting : creating value with customer analytics 

      Bonacchi, Massimiliano; Perego, Paolo (Springer, 2019)
      This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While ...

    • Marketing food brands : private label versus manufacturer brands in the consumer goods industry 

      Chimhundu, Ranga (Palgrave Macmillan, 2018)
      With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of ...

    • Social marketing in action : cases from around the world 

      Basil, Debra Z. (editor); Diaz-Meneses, Gonzalo (editor); Basil, Michael D. (editor) (Springer, 2019)
      This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly ...