Duyệt theo Chủ đề "Media management"
Đang hiển thị mục 1-2 trong tổng 2
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Managing media and digital organizations
(Palgrave Macmillan, 2019)This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management ... -
Present-day corporate communication : a practice-oriented, state-of-the-art guide
(Springer, 2018)This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate ...
