Duyệt theo Chủ đề "Media"
Đang hiển thị mục 1-4 trong tổng 4
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
(Free Press, 2005) -
Culture, globalization, mediation
(2004)This chapter reviews the literature on media and globalization. It develops the argument that this literature foregrounds a problem that, ironically, it also largely disavows: namely, the question of mediation as a general ... -
European consumers in the digital era : implications of technology, media and culture on consumer behavior
(Routledge, 2023)This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as ... -
Media Selling: Digital, Television, Audio, Print and Cross-Platform (Fifth Edition)
(Wiley, 2020)The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television ...
