Duyệt theo Chủ đề "Marketing strategy"

Đang hiển thị mục 1-6 trong tổng 6

    • International marketing strategy : analysis, development and implementation 

      Doole, Isobel; Lowe, Robin; Kenyon, Alexandra (Cengage Learning, 2019)
      Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development ...

    • International marketing strategy : the country of origin effect on decision-making in practice 

      Pegan, Giovanna; Vianelli, Donata; Luca, Patrizia de (Springer, 2020)
      Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing ...

    • Managing startup enterprises in emerging markets : leadership dynamics and marketing strategies 

      Rajagopal, Ananya (Palgrave Macmillan, 2020)
      This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting ...

    • Marketing strategy : based on first principles and data analytics 

      Palmatier, Robert W.; Sridhar, Shrihari (Red Globe Press, 2021)
      Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. ...

    • Marketing strategy : based on first principles and data analytics 

      Palmatier, Robert W.; Sridhar, Shrihari (Palgrave Macmillan, 2017)
      This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources ...

    • Marketing strategy : text and cases 

      Ferrell, O.C.; Hartline, Michael D. (Cengage Learning, 2017)
      The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively ...