Duyệt theo Chủ đề "Marketing channels"
Đang hiển thị mục 1-11 trong tổng 11
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Channel strategies and marketing mix in a connected world
(Springer, 2020)This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, ... -
Food supply chain management
(Blackwell Publishing Ltd, 2004) -
Internal marketing : theories, perspectives and stakeholders
(Routledge, 2021)"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new ... -
Marketing channel strategy
(Pearson, 2015)This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of ... -
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ... -
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ... -
Marketing channels : a management view
(South-Western, Cengage Learning, 2013)This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that ... -
Principles of supply chain management
(CRC Press, 2015)This book presents a balanced overview of the principles of supply chain management. Going beyond the usual supply chain text, Principles of Supply Chain Management not only details the individual components of the supply ... -
Principles of supply chain management : a balanced approach
(Cengage Learning, 2012)This unique new third edition presents extensive content you won't find covered in other books. The authors' expansive approach helps you guide students through the management stages of each supply chain activity while ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2003)This book provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2007)This book provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and ...
