Duyệt theo Chủ đề "Market research"

Đang hiển thị mục 1-6 trong tổng 6

    • A concise guide to market research : the process, data, and methods using IBM SPSS statistics 

      Sarstedt, Marko; Mooi, Erik (Springer, 2019)
      This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most ...

    • AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots 

      Gentsch, Peter (Palgrave Macmillan, 2019)
      This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ...

    • Careers in marketing and market research 

      WetFeet (WetFeet, Inc., 2005)
      A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the ...

    • Customer accounting : creating value with customer analytics 

      Bonacchi, Massimiliano; Perego, Paolo (Springer, 2019)
      This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While ...

    • Customer engagement marketing 

      Palmatier, Robert W. (editor); Kumar, V. (editor); Harmeling, Colleen M. (editor) (Palgrave Macmillan, 2018)
      This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and ...

    • Social marketing in action : cases from around the world 

      Basil, Debra Z. (editor); Diaz-Meneses, Gonzalo (editor); Basil, Michael D. (editor) (Springer, 2019)
      This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly ...