Duyệt theo Chủ đề "Internet marketing"
Đang hiển thị mục 1-20 trong tổng 66
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101 ways to promote your tourism web site : filled with proven internet marketing tips, tools, and techniques to get visitors to your site and your destination
(Maximum Press, 2008)Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each ... -
Absolute essentials of digital marketing
(Routledge, 2021)This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear ... -
AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots
(Palgrave Macmillan, 2019)This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ... -
B2B digital marketing strategy : how to use new frameworks and models to achieve growth
(Kogan Page, 2020)"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday ... -
Big data : a road map for successful digital marketing
(De Gruyter, 2022)This book explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, ... -
Big data analytics : digital marketing and decision-making
(CRC Press, 2023)"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry ... -
Branded content : the fateful merging of media and marketing
(Routledge, 2022)This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ... -
Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ... -
Contemporary issues in digital marketing
(Routledge, 2022)"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big ... -
Digital analytics for marketing
(Routledge, 2018)This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to ... -
Digital and social media marketing emerging : applications and theoretical development
(Springer, 2020)This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. ... -
Digital infuence : unleash the power of influencer marketing to accelerate your global business
(Palgrave Macmillan, 2018)This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in ... -
Digital marketing
(Pearson, 2022)This book is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. ... -
Digital marketing : a practical approach
(Routledge, 2018)This book provides a step-by-step guide to implementing the key aspects of online marketing. After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing ... -
Digital marketing : strategic planning & integration
(SAGE Publications, 2019)Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ... -
Digital marketing : strategy, implementation and practice
(Pearson, 2019)This book provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined 7th edition provides ... -
Digital marketing : strategy, implementation and practice
(Pearson, 2016)This book provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business ... -
Digital marketing : using new technologies to get closer to your customers
(Kogan Page, 2002) -
Digital marketing all-in-one for dummies
(Wiley, 2019)A well-executed digital marketing plan is a proven component of success in business, and this book covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert ... -
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge
