Duyệt theo Chủ đề "Internet advertising"
Đang hiển thị mục 1-7 trong tổng 7
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B2B digital marketing strategy : how to use new frameworks and models to achieve growth
(Kogan Page, 2020)"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday ... -
Branded content : the fateful merging of media and marketing
(Routledge, 2022)This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ... -
Facebook marketing for dummies
(John Wiley & Sons, Inc., 2018)If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social ... -
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
(Kogan Page, 2017)This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile ... -
Ogilvy on advertising in the digital age
(Bloomsbury, 2018)"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives ... -
Social media marketing all-in-one for dummies
(John Wiley & Sons, Inc., 2021)These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or ... -
Social media strategy : marketing, advertising, and public relations in the consumer revolution
(Rowman & Littlefield, 2019)This book is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; ...
