Đang hiển thị mục 1-8 trong tổng 8

    • Business marketing management : B2B 

      Hutt, Michael D.; Speh, Thomas W. (South-Western. Cengage Learning, 2013)
      This book delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods ...
    • Business marketing management : B2B 

      Hutt, Michael D.; Speh, Thomas W. (South-Western, Cengage Learning, 2010)
      This book provides a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities ...
    • Global purchasing and supply management : fulfill the vision 

      Pooler, Victor H.; Pooler, David J.; Farney, Samuel D. (Kluwer Academic Publishers, 2004)
    • Procurement principles and management 

      Baily, Peter J. H.; Farmer, David; Crocker, Barry; Jessop, David; Jones, David (Pearson, 2015)
      This new edition will provide the reader with a reflection of mainstream practice alongside insight into developing ideas and approaches. This book has been updated to cover the continuous change and development in the ...
    • Purchasing and supply management 

      Johnson, P. Fraser; Leenders, Michiel R.; Flynn, Anna E. (McGraw-Hill, 2011)
      This book provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 40 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process ...
    • Purchasing and supply management 

      Johnson, P. Fraser (McGraw-Hill, 2020)
      This book provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 45 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process ...
    • Retail supply chain management 

      Ayers, James B.; Odegaard, Mary Ann (CRC Press, 2018)
      This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of ...
    • Supply chain management models : forward, reverse, uncertain, and intelligent foundations with case studies 

      Fazlollahtabar, Hamed (CRC Press, 2018)
      This book will contain three general sections of forward, reverse, intelligent, and uncertain problems. While the book provides different problems in the three commonly used categories in SCM, it is very helpful for the ...