Duyệt theo Chủ đề "Industrial marketing"

Đang hiển thị mục 1-8 trong tổng 8

    • Account based marketing for dummies 

      Vajre, Sangram (Wiley, 2016)
      This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ...

    • B2B marketing : a guidebook for the classroom to the boardroom 

      Seebacher, Uwe G. (editor) (Springer, 2021)
      This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers ...

    • Business marketing management : B2B 

      Hutt, Michael D.; Speh, Thomas W. (South-Western. Cengage Learning, 2013)
      This book delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods ...

    • Business marketing management : B2B 

      Hutt, Michael D.; Speh, Thomas W. (South-Western, Cengage Learning, 2010)
      This book provides a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities ...

    • Business-to-business marketing 

      Brennan, Ross; Canning, Louise; McDowell, Raymond (SAGE, 2020)
      Coverage throughout of digital transformation and social responsibility in business markets; "Scenario" boxes which provide reflective decision-based situations for students to think through, helping them prepare for future ...

    • Business-to-business marketing 2020-2021 

      Miller, Richard K.; Washington, Kelli (Richard K. Miller & Associate, 2020)
      This report provides comparisons of the effectiveness of marketing tactics, surveys of marketers and end users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, ...

    • Project marketing : a practical approach 

      Phadtare, Milind Trivikram (Routledge, 2023)
      This book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, ...

    • The digital marketing handbook : deliver powerful digital campaigns 

      Kingsnorth, Simon (Kogan Page, 2022)
      "Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the ...