Duyệt theo Chủ đề "Export marketing"
Đang hiển thị mục 1-15 trong tổng 15
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Cross-cultural business behavior : a guide for global management
(Copenhagen Business School Press, 2012)In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's ... -
Cross-Cultural business behavior : marketing, negotiating, sourcing and managing across cultures
(Copenhagen Business School Press, 2002) -
Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures
(Copenhagen Business School Press, 2005) -
Export-import theory, practices, and procedures
(Routledge, 2014)This book is the first book on the topic aimed squarely at the academic audience. Discussing theoretical issues in depth, this innovative textbook offers a comprehensive exploration of import procedures and export regulations, ... -
Export-import theory, practices, and procedures
(Routledge, 2009)This book is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts ... -
Export/import procedures and documentation
(AMACOM, 2010)This comprehensive answer book supplies readers with a clear view of the entire export/import process, explaining the ins and outs of shipping and insurance; payment mechanisms; distributors vs. agents; customs and export ... -
Global marketing : a decision-oriented approach
(Prentice Hall, 2010) -
International marketing
(McGraw-Hill, 2020)Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, ... -
International marketing
(McGraw-Hill/Irwin, 2011)Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any ... -
International marketing and export management
(Pearson, 2016)This book offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. ... -
International marketing research
(John Wiley & Sons Ltd, 2005)This book is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global ... -
International marketing strategy : the country of origin effect on decision-making in practice
(Springer, 2020)Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing ... -
Marketing across cultures
(Pearson, 2013)This book examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that ... -
Marketing management : a cultural perspective
(Routledge, 2020)"Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. ... -
The handbook of international trade : a guide to the principles and practice of export
(GMB Publishing Ltd, 2008)This book provides a thorough understanding of the issues involved in developing and managing overseas trade. Aimed at students studying for the Institute of Export professional qualification and practitioners involved in ...
