Duyệt theo Chủ đề "Ethics in marketing"

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    • Ethics in marketing : international cases and perspectives 

      Murphy, Patrick E. (editor); Laczniak, Gene R. (editor); Harris, Fiona (editor) (Routledge, 2017)
      Ethics in marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that ...

    • Ethics, social responsibility and sustainability in marketing 

      Altinbasak-Farina, Ipek (editor); Burnaz, Sebnem (editor) (Springer, 2019)
      This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, ...