Duyệt theo Chủ đề "Digital marketing"
Đang hiển thị mục 1-7 trong tổng 7
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Customer relationship management : concepts and technologies
(Routledge, 2019)This book continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the ... -
Digital marketing : strategy, implementation and practice
(Pearson, 2022)I am fortunate to have shared my journey of understanding how best to use digital marketing with thousands of students and marketing professionals and I thank you for sharing your experiences with me. I’d particularly ... -
Digital Marketing Strategy: An Integrated Approach to Online Marketing (3rd Edition)
(Kogan Page, 2022)Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in ... -
Digital minds : 12 things every business needs to know about digital marketing
(WSI, 2013)This book provides a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, ... -
Understanding Digital Marketing: Strategies for online success
(BPB Publications, 2019)The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview ... -
Xây dựng chương trình Digital Marketing cho sản phẩm Samsung Smart TV
(Trường Đại học Hoa Sen, 2012) -
Đề xuất giải pháp cải thiện hoạt động digital marketing của công ty Masso Group
(Trường Đại học Hoa Sen, 2012)
