Duyệt theo Chủ đề "Destination Marketing Organization (DMO), Exhaustive Chi-Square Automatic Identification Detector (E-CHAID), Family Vacation Decision Making (FVDM), Likely Decision Maker (LDM), Travel Destination"
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COMMUNICATING WITH KEY TRAVEL DECISION MAKER FOR STRONGER COMPETITIVENESS OF DESTINATIONS: A MULTILEVEL PERSPECTIVE FOR EAST ASIAN FAMILY VACATIONS
(2020)Destination marketing organizations (DMOs) find it challenging to appeal to the key decision-maker on travel destination for family vacations because family members have diverse and competing needs and preferences. Research ...