Duyệt theo Chủ đề "Customer relations"
Đang hiển thị mục 1-19 trong tổng 19
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Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ... -
CRM at the speed of light : social CRM 2.0 strategies, tools, and techniques for engaging your customers
(McGraw-Hill, 2010)Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic ... -
Customer engagement marketing
(Palgrave Macmillan, 2018)This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and ... -
Customer relationship management
(Pearson, 2013)Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the ... -
Customer relationship management : concepts and technologies
(Routledge, 2019)This book continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the ... -
Customer service : a practical approach
(Pearson, 2013)This book goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and ... -
Customer service : career success through customer loyalty
(Pearson, 2014)This book provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service ... -
Effective customer care
(Kogan Page, 2010)You will find out what really goes through a customer's mind when they look to purchase a product or service, and what might turn them away without you even realising it. If you have to handle complaints or problem solve ... -
Extending Microsoft Dynamics 365 finance and supply chain management
(Packt Publishing, 2020)This book is Microsoft’s ERP solution, which can be implemented as a cloud or on-premise solution to facilitate better decision-making with the help of contemporary, scalable ERP system tools. This book is updated with the ... -
Food and experiential marketing : pleasure, wellbeing and consumption
(Routledge, 2019)Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding ... -
Managing customer experience and relationships : a strategic framework
(John Wiley & Sons, Inc., 2017)This book positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll ... -
Managing customer relationships : a strategic framework
(John Wiley & Sons, Inc., 2011)"Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully ... -
Open innovation in the financial services : growing through openness, flexibility and customer integration
(Springer, 2009)Daniel Fasnacht's book, the first of its kind, discusses open business models in the context of the financial services industry. He elaborates the drivers for strategic change such as increasingly sophisticated clients or ... -
Pre-commerce : how companies and customers are transforming business together
(Jossey-Bass A, 2011)This book explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain ... -
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ... -
Socio-economic perspectives on consumer engagement and buying behavior
(IGI Global, 2017)"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service ... -
Strategies and tools for managing connected consumers
(IGI Global, 2020)Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their ... -
The art of client service : the classic guide
(Wiley, 2016)Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ... -
The customer of the future : 10 guiding principles for winning tomorrow's business
(HarperCollins Leadership, 2019)"Tomorrow's customers need to be targeted today! With emerging technology transforming customer expectations, it's more important than ever to keep a laser focus on the experience companies provide their customers. In The ...
