Duyệt theo Chủ đề "Cross-cultural studies"
Đang hiển thị mục 1-14 trong tổng 14
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Conversation analysis : comparative perspectives
(Cambridge University Press, 2009)'Conversation analysis' is an approach to the study of social interaction that focuses on practices of speaking that recur across a range of contexts and settings. The early studies in this tradition were based on the ... -
Culture and rights : anthropological perspectives
(Cambridge University Press, 2001)The authors of this book move beyond the traditional terms of the universalism versus cultural relativism debate. Through detailed case studies from around the world (Hawaii, France, Thailand, Botswana, Greece, Nepal and ... -
Developing teachers and teaching practice : international research perspectives
(Routledge, 2002)This book brings together a selection of papers given at the ninth conference of the International Study Association of Teachers and Teaching (ISATT). The collection takes as a central theme the issue of education as a key ... -
Ethnic marketing : theory, practice and entrepreneurship
(Routledge, 2019)Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment ... -
Gender, culture, and consumer behavior
(Routledge, 2012)This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender ... -
Global public relations : spanning borders, spanning cultures
(Routledge, 2009)This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and ... -
Lives across cultures : cross-cultural human development
(Pearson, 2018) -
Marketing across cultures
(Pearson, 2013)This book examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that ... -
Marketing management : a cultural perspective
(Routledge, 2020)"Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. ... -
Methods and data analysis for cross-cultural research
(Cambridge University Press, 2021)This book gives an up-to-date overview of methodological and data-analytical issues of cross-cultural studies. Written by leading experts in the field, it presents the most important tools for doing cross-cultural research ... -
The art and science of leadership
(Pearson, 2015)This book is intended for use in undergraduate and graduate courses in leadership. It is also suitable for any leader, or potential leader, who wants better decision making capability, more satisfied employees, better ... -
Understanding cross-cultural management
(Pearson, 2015)The book explores the key themes and issues in one of the most challenging and fascinating areas of business, organisational and social life. It offers a selective but broad view of classic and contemporary thinking on ... -
Understanding cross-cultural management
(Prentice Hall, 2011)
