Đang hiển thị mục 1-5 trong tổng 5

    • Event sponsorship 

      Skinner, Bruce E.; Rukavina, Vladimir (John Wiley & Son, Inc., 2003)
      This book provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, ...
    • Event sponsorship 

      McDonnell, Ian; Moir, Malcolm (Routledge, 2014)
      This book provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts ...
    • Event sponsorship and fundraising : an advanced guide 

      Lunt, Tom; Nicotra, Eva (Kogan Page, 2019)
      "Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
    • Event sponsorship and fundraising : an advanced guide 

      Lunt, Tom; Nicotra, Eva (Kogan Page, 2019)
      "Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ...
    • Sponsorship in marketing : effective partnerships in sports, arts and events 

      Cornwell, T. Bettina (Routledge, 2020)
      "Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked ...