Duyệt theo Chủ đề "Corporate communications"
Đang hiển thị mục 1-2 trong tổng 2
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Essentials of corporate communications : implementing practices for effective reputation management
(Routledge, 2007)Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience ... -
Handbook of corporate communication and public relations : pure and applied
(Routledge, 2004)This book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy ...
