Duyệt theo Chủ đề "Consumer identity; Event identity; Identity formation; Festival event"
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It wasn't me, it was my festival me: The effect of event stimuli on attendee identity formation
(Elservier, 2017)Consumption of tourism activities plays a symbolic role in the formation of individual and group identity. However, research into specific tourism contexts is unequal, with live music and festival events often overlooked. ...