Duyệt theo Chủ đề "Communication"
Đang hiển thị mục 1-20 trong tổng 39
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A first look at communication theory
(McGraw-Hill, 2019)The tenth edition of this book justifies again the program’s enduring popularity. Griffin, joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to ... -
Advertising in contemporary consumer culture
(Palgrave Macmillan, 2018)This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author ... -
An introduction to intercultural communication : identities in a global community
(SAGE Publications, 2018)This book prepares today's students to successfully navigate our increasingly global community by integrating major current events into essential communication skills and concepts. To spark student interest, award-winning ... -
An introduction to intercultural communication : identities in a global community
(SAGE Publications, 2021)This book equips students with the knowledge and skills to be competent and confident intercultural communicators. Best-selling author Fred E. Jandt guides readers through key concepts and helps them connect intercultural ... -
Applications of nonverbal communication
(Lawrence Erlbaum Associates, Inc., 2005)The goal of this edited volume is to provide a much needed bridge between the research on nonverbal communication and the application of those findings. The book features contributions from some of the leading researchers ... -
Applied organizational communication : theory and practice in a global environment
(Lawrence Erlbaum Associates, 2008) -
Business and professional communication : principles and skills for leadership
(Pearson, 2016)This comprehensive book focuses on the core concepts and skills of business and professional communication, with an emphasis on leadership for today s global workplace. " "Business and Professional Communication" "is ... -
Business communication
(Thomson South-Western, 2008) -
Communication : principles for a lifetime
(Pearson, 2016)This book was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around ... -
Communication and health : media, marketing and risk
(Palgrave Macmillan, 2022)This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, ... -
Communication, cultural and media studies : the key concepts
(Routledge, 2002) -
Communication, culture and confrontation
(SAGE Publications, Inc., 2010)Positioned at the interface of culture and communication studies, the discourse in the book engages with multiple voices, bringing together academic scholars and grassroot social animators. Exploring seven different popular ... -
Corporate communication
(McGraw-Hill, 2016) -
Crisis communications : a casebook approach
(Routledge, 2017)This book presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well ... -
Digital signage broadcasting : content management and distribution techniques
(Focal Press is an imprint of Elsevier, 2008)This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband ... -
Effective crisis communication : moving from crisis to opportunity
(SAGE Publications, 2023)This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, ... -
Effective crisis communication : moving from crisis to opportunity
(SAGE Publications, 2019)Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. ... -
Fundamentals of communications systems
(Graw-Hill, 2007)Written by an award-winning communications expert, the book first takes readers through analog communications basics, amplitude modulations, analog angle modulation, and random processes. This essential resource then ... -
Fundamentals of organizational communication : knowledge, sensitivity, skills, values
(Pearson, 2015)The ninth edition of this book presents the concepts of organizational communication within a unique competency-based approach that incorporates personal knowledge, inter- personal sensitivity, communication skills, and ... -
Handbook of communication for development and social change
(Springer, 2020)This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the ...
