Duyệt theo Chủ đề "Branding (Marketing)"
Đang hiển thị mục 1-20 trong tổng 26
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Advertising confluence : transitioning marketing communications into social movement
(Palgrave Macmillan, 2015)"Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens ... -
Brand management : co-creating meaningful brands
(SAGE Publications, 2018)Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. -
Brand valuation
(Routledge, 2016)Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. ... -
Branded content : the fateful merging of media and marketing
(Routledge, 2022)This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ... -
Brands and branding
(Profile Books Ltd, 2003)Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes ... -
Customer loyalty and brand management
(MDPI, 2019)This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, ... -
Designing brand identity : an essential guide for the whole branding team
(John Wiley & Sons, Inc., 2013)This book offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, ... -
Experiential marketing : case studies in customer experience
(Routledge, 2021)"Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, ... -
Fashion marketing and communication : theory and practice across the fashion industry
(Routledge, 2020)"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic ... -
Food and experiential marketing : pleasure, wellbeing and consumption
(Routledge, 2019)Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding ... -
Food industry design, technology and innovation
(IFT Press; Wiley Blackwell, 2015)The authors of this book argue that design has been grossly underestimated in the food industry. The role of design in relation to technology of every kind (materials, mechanics, ingredients, conversion, transformation, ... -
Handbook of research on identity theory in marketing
(Edward Elgar Publishing, 2019)The Handbook explores [1] what makes an identity come to mind [2] what creates strong associations between identities and products [3] how consumers use brands to verify who they are or want to become [4] how consumption ... -
Implicative marketing : for a sustainable economy
(Routledge, 2020)This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed ... -
Influencer marketing for brands : what youtube and Instagram can teach you about the future of digital advertising
(Apress, 2020)Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing ... -
Internal marketing : theories, perspectives and stakeholders
(Routledge, 2021)"This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new ... -
Luxury fashion branding : trends, tactics, techniques
(Palgrave Macmillan, 2007) -
Marketing fashion : strategy, branding and promotion
(Laurence King Publishing, 2015)This book is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are ... -
Marketing food brands : private label versus manufacturer brands in the consumer goods industry
(Palgrave Macmillan, 2018)With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of ... -
Marketing higher education : understanding how to build and promote the university brand
(Routledge, 2023)"This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined ...
