Duyệt theo Chủ đề "Branding"
Đang hiển thị mục 1-4 trong tổng 4
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Book of branding : a guide to creating brand identity for startups and beyond
(Brand Nu, 2021)This book is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, ... -
Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ... -
Storytelling in luxury fashion : brands, visual cultures, and technologies
(Routledge, 2021)This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ... -
Understanding luxury fashion : from emotions to brand building
(Palgrave Macmillan, 2020)Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into ...
