Duyệt theo Chủ đề "Brand loyalty"
Đang hiển thị mục 1-3 trong tổng 3
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Brand valuation
(Routledge, 2016)Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. ... -
Handbook of research on identity theory in marketing
(Edward Elgar Publishing, 2019)The Handbook explores [1] what makes an identity come to mind [2] what creates strong associations between identities and products [3] how consumers use brands to verify who they are or want to become [4] how consumption ...
