Duyệt theo Chủ đề "Bank marketing"
Đang hiển thị mục 1-3 trong tổng 3
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Disrupting finance : FinTech and strategy in the 21st century
(Palgrave Macmillan, 2019)This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from ... -
Liquidity risk, efficiency and new bank business models
(Palgrave Macmillan, 2016)This book provides insight into current research topics in finance and banking in the aftermath of the financial crisis. In this volume, authors present empirical research on liquidity risk discussed in the context of Basel ... -
No small change why financial services needs a new kind of marketing
(John Wiley & Sons, Ltd, 2018)After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring ...