Duyệt theo Tác giả "Zayer, Linda Tuncay (editor)"

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    • Gender, culture, and consumer behavior 

      Otnes, Cele C. (editor); Zayer, Linda Tuncay (editor) (Routledge, 2012)
      This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender ...