Duyệt theo Tác giả "X. Yanga, Fiona"

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    • The role of food festivals in branding culinary destinations 

      X. Yanga, Fiona; Anthony Wongb, IpKin; Sherry Tanc, Xiuchang; Chi Wai Wuc, Don (Elservier, 2020)
      contributing to a destination's competitiveness. Building on the motivation, opportunity, ability (MOA) theory and elaboration likelihood model (ELM), the current study investigates how participants' motivation, time pressure ...