Now showing items 1-2 of 2

    • Consumer social values 

      Gurel-Atay, Eda (editor); Kahle, Lynn R. (editor) (Routledge, 2019)
      Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and ...
    • Sports marketing and the psychology of marketing communication 

      Kahle, Lynn R. (editor); Riley, Chris (editor) (Lawrence Erlbaum Associates, Inc., 2004)
      This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several ...