Đang hiển thị mục 1-2 trong tổng 2

    • Integrated advertising, promotion, and marketing communications 

      Clow, Kenneth E.; Baack, Donald (Pearson, 2018)
      This book speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you ...
    • Integrated advertising, promotion, and marketing communications 

      Clow, Kenneth E.; Baack, Donald (Pearson, 2022)
      This book speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one ...