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Qualitative consumer and marketing research : the Asian perspectives and practices
(Springer, 2019)This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific ... -
Qualitative marketing research : understanding consumer behavior
(Routledge, 2019)This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology ... -
Qualitative research in tourism : ontologies, epistemologies and methodologies
(Routledge, 2004)Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and ... -
Qualitative research methods for the social sciences
(Pearson, 2017)This book is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Authors Howard Lune and Bruce Berg aim to guide the reader through the ... -
Qualitative research methods in public relations and marketing communications
(Routledge, 2010) -
Quality assurance for the food industry : a practical approach
(CRC Press, 2004)This book provides in-depth coverage of all aspects of quality assurance. It identifies the basic concepts and principles behind Total Quality Management and presents examples of Quality Assurance programs that can be ... -
Quality management for organizational excellence : introduction to total quality
(Pearson, 2016)Current and future quality managers and decision makers gain the knowledge and skills they need to achieve organizational excellence. With a focus on continually developing the quality of people, processes, products, and ... -
Quality management for organizational excellence : introduction to total quality
(Pearson, 2014)This practical, student-focused text shows how to focus all of an organisation’s resources on continuous and simultaneous improvement of quality and productivity – thereby continually improving both performance and ... -
Quality of Work Life in Tourism – Implications for Competitive Advantage of the Tourism Industry
(Adnan Menderes University, 2013)Tourism is an extremely labour intensive and high-contact industry. Competing effectively with rival organizations requires not only a sufficient number of employees but first of all employees equipped with appropriate ... -
Quality systems in the food industry
(Springer, 2019)This book explains the role of food-oriented (or ‘food-centric’) quality system standards in the modern food and beverage industry. It discusses food safety schemes based on the international norm ISO 9001 and the “Hazard ... -
Quality tourism experiences
(Elsevier, 2006)The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon ... -
Quan hệ kinh tế Việt Nam - Nhật Bản trong bối cảnh quốc tế mới
(Khoa học xã hội, 2004)Tập trung phân tích tác động của bối cảnh quốc tế và khu vực đến quan hệ song phương giữa hai quốc gia Việt Nam - Nhật Bản; Khảo sát, đánh giá thực tiễn hợp tác trên các mặt thương mại, đầu tư và ODA; Phân tích các quan ... -
Quantifying human resources : uses and analyses
(ISTE Ltd ; John Wiley & Sons, Inc., 2020)Since the late 20th Century, Human Resources (HR) has had a legal obligation to produce reports for management in most firms. However, these have long been considered restrictive and are seldom used to improve decision-making. ... -
Quantitative analysis for management
(Pearson, 2018)Foundational understanding of management science through real-world problems and solutions Quantitative Analysis for Management helps readers to develop a real-world understanding of business analytics, quantitative methods, ... -
Quantitative business valuation : a mathematical approach for today’s professional
(John Wiley & Sons, Inc., 2001)"Jay Abrams' book is close to the equivalent of several graduate dissertations rolled into one book. For each topic (covered), he presents a scholarly summary of past research, new empirical research of his own, and his ... -
Quantitative corporate fianance
(Springer, 2007) -
Quantitative data analysis : a companion for accounting and information systems research
(Springer, 2017)This book offers postgraduate and early career researchers in accounting and information systems a guide to choosing, executing and reporting appropriate data analysis methods to answer their research questions. It provides ... -
Quantitative data analysis for language assessment. Volume I: Fundamental techniques
(Routledge, 2019)Quantitative Data Analysis for Language Assessment Volume I: Fundamental Techniques is a resource book that presents the most fundamental techniques of quantitative data analysis in the field of language assessment. Each ...
