Duyệt theo Chủ đề "green certification; online hotel selection; COVID-19; conjoint analysis"
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The Importance of Green Certification Labels/Badges in Online Hotel Booking Choice: A Conjoint Investigation of Consumers’ Preferences Pre- and Post-COVID-19
(The Author(s) 2023, 2023)In light of travelers’ growing preference for sustainable hotel accommodation, this study investigated the relative importance of green certification labels/badges in online hotel selection/booking choice. A conjoint ...