Duyệt theo Chủ đề "customer service, event design, experience design, brand experience, luxury service, luxury experience, service design, service management"
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The service semiotics of luxury events: An exploration for future research and events management industry practice
(The Authors, 2021)This article discusses the implications of the role of semiotics in the design and delivery of luxury event-attendees’ experience. Within the contemporary industry and sector, the place of semiotics within the field of ...