Duyệt theo Chủ đề "Strategic management"
Đang hiển thị mục 1-20 trong tổng 40
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Case studies in strategic management : how executive input enables students' development
(Springer, 2019)This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic ... -
Concepts in strategic management and business policy : globalization, innovation, and sustainability
(Pearson, 2018)Picking up where the popular previous editions left off, this book further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. ... -
Digital business strategies in blockchain ecosystems : transformational design and future of global business
(Springer, 2020)This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine ... -
Essentials of strategic management : the quest for competitive advantage
(McGraw-Hill, 2021)"The standout features of this seventh edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents ... -
Global strategy
(Cengage Learning, 2022)This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates ... -
Hospitality strategic management : concept and cases
(Wiley, 2010)This book is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ... -
Mastering strategic management
(University of Minnesota Libraries Publishing, 2016) -
Policy and planning of tourism product development in Thailand : a proposed model
(Routledge, 2006)This paper describes the growth rate of tourism industry in Thailand, one of the countries in the Asia-Pacific region that successfully became the top foreign currency earner compared to other industrial sectors in 2002. ... -
Strategic analytics : integrating management science and strategy
(John Wiley & Sons Ltd, 2019)This book combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2013)Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally ... -
Strategic financial management
([DeMorgen.be], 2008) -
Strategic human resource management
(Cengage Learning, 2015)This book shows you how through its unique system of concept integration. Most human resources textbooks give you the theories without showing you the connections to real life. This textbook lets you see both sides of human ... -
Strategic human resource management
(Cengage Learning, 2011)This book offers a truly innovative, integrative framework that examines the traditional functional human resource areas from a strategic perspective. The author undertakes a comprehensive discussion of current issues, ... -
Strategic management
(Palgrave Macmillan, 2004)Reflecting the challenges of formulating, implementing and monitoring strategy in practice, White's contemporary text discusses differing theories and approaches in the context of real-world experience. Readers are encouraged ... -
Strategic management
(McGraw-Hill, 2019)Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical ... -
Strategic management
(McGraw-Hill, 2021)Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical ... -
Strategic management : a practical guide
(Cognella Academic Publishing, 2015) -
Strategic management : competitiveness & globalization : concepts
(Cengage Learning, 2011)Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's ... -
Strategic management : competitiveness & globalization : concepts and cases
(Cengage Learning, 2017)Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson's latest edition provides an intellectually rich, yet thoroughly practical, analysis of strategic ... -
Strategic management : competitiveness & globalization : concepts and cases
(Cengage Learning, 2020)Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning ...
