Duyệt theo Chủ đề "Oktoberfest,Beer tourism,Attributes,Satisfiers,Dis-satisfiers,Delighters,Moderated regression"
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The different effects of dis-satisfier, satisfier and delighter attributes: Implications for Oktoberfest and beer festivals
(Elservier, 2017)The Oktoberfest in Munich is the largest beer festival worldwide; for the first time, a third party was allowed to do a visitor survey as part of the festival. The study's aim was to assess the role of attribute performance ...