Duyệt theo Chủ đề "Model of goal directed behavior; Oriental medicine festival; Festival site image; Perception of Oriental medicine"
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Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior
(Elservier, 2014)Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines ...