Duyệt theo Chủ đề "Market segmentation, Domestic women business travellers, Demographic variables, Psychographic constructs, hospitality industry"
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Demographic or Psychographic Hotel Segmentation? The Emerging Market of Domestic Women Business Travellers
(2022)Market segmentation is a key marketing strategy practised by hotels. Adoption of a combination approach where demographic variables are amalgamated with the psychographic constructs can be utilized to segment the women on ...