Duyệt theo Chủ đề "Manufactures"
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Industry 4.0 : managing the digital transformation
(Springer, 2018)This book provides a comprehensive guide to Industry 4.0 applications, not only introducing implementation aspects but also proposing a conceptual framework with respect to the design principles. In addition, it discusses ... -
Marketing food brands : private label versus manufacturer brands in the consumer goods industry
(Palgrave Macmillan, 2018)With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of ...