Duyệt theo Chủ đề "Data analytics"
Đang hiển thị mục 1-7 trong tổng 7
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Big data : concepts, warehousing, and analytics
(River Publishers, 2020)This book addresses models and methods for designing and implementing Big Data Systems to support mixed and complex decision processes, giving special attention to BDWs as a way of efficiently storing and processing batch ... -
Big data analytics : a hands-on approach
(Arshdeep Bahga & Vijay Madisetti, 2019)The book is organized into three main parts, comprising a total of twelve chapters. Part I provides an introduction to big data, applications of big data, and big data science and analytics patterns and architectures. A ... -
Business analytics : a management approach
(Red Globe Press ; Macmillan International Higher Education, 2019)This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, ... -
Data analytics in marketing, entrepreneurship, and innovation
(CRC Press, 2021)This book covers techniques, processes, models, tools and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted ... -
Marketing strategy : based on first principles and data analytics
(Red Globe Press, 2021)Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. ... -
Marketing strategy : based on first principles and data analytics
(Palgrave Macmillan, 2017)This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources ...
