Duyệt theo Chủ đề "Consumer behaviour"

Đang hiển thị mục 1-4 trong tổng 4

    • Consumer behaviour in sport and events : marketing action 

      Funk, Daniel C. (Butterworth-Heinemann is an imprint of Elsevier, 2008)
      This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event ...

    • Pre-commerce : how companies and customers are transforming business together 

      Pearson, Bob (Jossey-Bass A, 2011)
      This book explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain ...

    • Rural marketing : targeting the non-urban consumer 

      Velayudhan, Sanal Kumar (Response Books, 2007)
      The book contains comprehensive insights into: The nature and patterns of rural behaviour; A detailed profile of the rural market; The opportunities available in rural markets and new methods used to access the rural ...

    • Social commerce : consumer behaviour in online environments 

      Boardman, Rosy (editor); Blazquez, Marta (editor); Henninger, Claudia E. (editor); Ryding, Daniella (editor) (Palgrave Macmillan, 2019)
      This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value ...