Browsing by Subject "mental accounting; thinking style; discount; add-on item; impulse buying"
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Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items
(The Author(s), 2020)A hotel website exclusive discount is widely adopted by major chain hotels to increase the volume of direct bookings. Although the traditional purpose of a discount promotion is to attract customers to the business, this ...