Browsing by Subject "commercial friendship, experience design, guest behavior, human interaction, neuromarketing, social and emotional connection."
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Creating sustainable competitive advantage in the hospitality industry through commercial friendships: connecting the host and guest on a social and emotional level
(The Authors, 2022)A large part of quality and competitive advantage in hospitality comes from friendly service. A lot of research in the hospitality industry is done from the viewpoint of management and aimed at how businesses should be ...