Browsing by Subject "Virtual reality"

Now showing items 1-2 of 2

    • Marketing in customer technology environments : prospective customers and magical worlds 

      Sudharshan, Devanathan (Emerald Group Publishing Limited, 2020)
      With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing ...

    • Virtual social identity and consumer behavior 

      Wood, Natalie T. (editor); Solomon, Michael R. (editor) (M.E. Sharpe, Inc., 2009)
      The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions ...