Browsing by Subject "Trademarks"
Now showing items 1-3 of 3
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Designing brand identity : an essential guide for the whole branding team
(John Wiley & Sons, Inc., 2013)This book offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, ... -
The economics of innovation and intellectual property rights
([University of New South Wales], 2014)This thesis makes contributions to the economics of intellectual property rights (IPR)from different perspectives in three distinct but related empirical studies. First, patentand trademark statistics are used as innovation ...
