Browsing by Subject "Television"
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Media Selling: Digital, Television, Audio, Print and Cross-Platform (Fifth Edition)
(Wiley, 2020)The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television ... -
Producing for TV and new media : a real-world approach for producers
(Focal Press, 2009)This new edition now covers striking developments in new media, delivery systems, the expansion of the global marketplace of media content. -
Television production handbook
(Thomas Wadsworth, 2006) -
Television technology demystified : a non-technical guide
(Focal Press, 2006)Journalists, program producers, camera persons, editors, and other television professionals need to know how equipment works, which performance levels are achievable, how to evaluate the technical quality of picture and ... -
The art direction handbook for film & television
(Focal Press, 2015)In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details ...