Browsing by Subject "Technology"
Now showing items 1-7 of 7
-
European consumers in the digital era : implications of technology, media and culture on consumer behavior
(Routledge, 2023)This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as ... -
Managing media and digital organizations
(Palgrave Macmillan, 2019)This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management ... -
Marketing 5.0 : technology for humanity
(Wiley, 2021)"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing ... -
Predictive technology in social media
(CRC Press, 2022)"Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. ... -
Technical translation : usability strategies for translating technical documentation
(Springer, 2006)This introduction to technical translation and usability draws on a broad range of research and makes the topic both accessible and applicable to those involved in the practice and study of translation. Readers learn how ... -
The Routledge course on media, legal and technical translation : English-arabic-English
(Routledge, 2021)"The Routledge Course on Media, Legal and Technical Translation: English-Arabic-English is an indispensable and engaging coursebook for Arab university students wishing to develop their English-Arabic-English translation ...
