Browsing by Subject "Sustainable tourism,Field experiment,Room cleaning practices,Hedonic appeals,Financial incentives,Sustainable appeals,Guest value,Guest behavior"
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It’s a pleasure to stay sustainably: Leveraging hedonic appeals in tourism and hospitality
(Elservier, 2024)The tourism sector is actively exploring methods to reduce its adverse environmental impact. Our study introduces hedonic appeals as a novel approach to encourage guests to reduce their room cleaning requests. We contend ...