Browsing by Subject "Success in business"

Now showing items 1-5 of 5

    • Big brands, big trouble : lessons learned the hard way 

      Trout, Jack (Westland, 2001)
      With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes ...

    • Customer service : a practical approach 

      Harris, Elaine K. (Pearson, 2013)
      This book goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and ...

    • Customer service : career success through customer loyalty 

      Timm, Paul R. (Pearson, 2014)
      This book provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service ...

    • Dynamic digital marketing : master the world of online and social media marketing to grow your business 

      McGruer, Dawn (Wiley, 2020)
      Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer ...

    • Making great strategy : arguing for organizational advantage 

      Sørensen, Jesper B.; Carroll, Glenn R. (Columbia University Press, 2021)
      "Making strategy requires undertaking major-often irreversible-decisions aimed at long-term success in an uncertain future. All leaders must formulate a clear course of action, yet many lack confidence in their ability to ...