Browsing by Subject "Strategy management"
Now showing items 1-2 of 2
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Competitive branding strategies : managing performance in emerging markets
(Palgrave Macmillan, 2019)This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions ... -
Supply chain strategy and financial metrics : the supply chain triangle of service, cost and cash
(Kogan Page, 2017)This book is a step-by-step guide to balancing the triangle of service, cost and cash which is the essence of supply chain management. Supply chains have become increasingly strategy-driven, and this Supply Chain Triangle ...
